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Brand equity
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Brand equity
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![PDF] Brands and brand equity: definition and management | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/466c8d7550949890894fdf340c125761750ce55e/5-TableI-1.png "PDF] Brands and brand equity: definition and management | Semantic Scholar")
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Keller's CBBE (Customer-Based Brand Equity) model. | Download Scientific Diagram
